Can you believe that Facebook addiction is a very real sickness? – with 11% of us thought to suffer from technology addiction, according to Professor Ofir Turel of California State University.
Ever wonder why you can’t stop checking your phone, chances are that’s probably why.
Thanks to an ex-Google product manager the way tech giants ‘program’ users to keep looking at their apps has been exposed.
According to former Google product manager Tristan Harris, the ‘notification streams’ used by apps such as Facebook are designed to excite our brains like slot machines do.
Harris to CBS News, : ‘Every time I check my phone, I’m playing the slot machine to see, “What did I get?”
‘This is one way to hijack people’s minds and create a habit, to form a habit.
‘What you do is you make it so when someone pulls a lever, sometimes they get a reward, an exciting reward.
‘And it turns out that this design technique can be embedded inside of all these products.’
‘They are shaping the thoughts and feelings and actions of people.
‘They are programming people. There’s a whole playbook of techniques that get used to get you using the product for as long as possible.’